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I think that the guy they use provides consistency and reliability, and a product that they like an want (obviously, or they wouldn't keep using him).
I think that there is little to no risk for the client, because he is producing consistent results, and they don't have to worry about one person's photo looking different than another person's photo.
They don't have to worry about a photographer's "creativity" resulting in inconsistent results. And whether you or I like it or not, that is what clients usually want.
Many of my friends have refrigerator magnets and "baseball cards" of their kid athletes that look very similar to this; same lighting, same kind of backdrop, same type pf text graphic - and that is what they want. The kids really like seeing themselves in this way because it mimics the way they see famous athletes portrayed in cereal-box freebies and on product packaging at WalMart. That's the look they're accustomed to seeing out there in the general marketplace, so they like it when they are portrayed that way themselves.
In some markets, it is important to give the client what they want, and not try to get them to switch to something that they don't want. I would say that the kid athlete market is one of these markets. If you were working with an individual family, then of course it would be appropriate to show them different looks and styles of imagery, but when providing images for a whole team you really have to cater to the masses.....which is really not a bad thing when one considers the need to produce a given project in a given time period in order to maximize efficiency. For the team shooter, it is supposed to be a business, not an artistic outlet. From a businessperson's perspective, if one's product is in demand, and clients choose you over the competition, then what is the problem?
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"Your" and "you're" are different words with completely different meanings - please use the correct one.
"They're", "their", and "there" are different words with completely different meanings - please use the correct one.
"Fare" and "fair" are different words with completely different meanings - please use the correct one. The proper expression is "moot point", NOT "mute point".