Random question, how much do you think would be reasonable for an ad agency license a photo for usage in an ad campaign to visit a major city?
vertigo235 Goldmember More info Post edited over 7 years ago by vertigo235. | Feb 22, 2016 15:12 | #1 Random question, how much do you think would be reasonable for an ad agency license a photo for usage in an ad campaign to visit a major city?
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Feb 22, 2016 15:58 | #2 I have only licensed a few so I am definitely not an expert but a lot of factors can determine the price. Electronic ad, print ads, how many copies will be printed, advertising duration, front cover, placed inside magazine, regional or worldwide. Do you license it Royalty Free or Rights Managed. The uniqueness of the image. I think it is really hard to really know without details. It could be as low as $10 to several thousand. 'Imagination is more important than knowledge.'
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Feb 22, 2016 17:59 | #3 I had a surprise request to license one of my photos and it's enough to add a 5D III to my bag. I'm pretty happy about it.
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Feb 22, 2016 18:26 | #4 That is awesome! Congrats! 'Imagination is more important than knowledge.'
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jmweb Senior Member  525 posts Likes: 15 Joined Jan 2011 Location: PEI More info | Feb 28, 2016 06:55 | #5 Price varies by photographer. John Morris Photo - PEI, Nova Scotia and New Brunswick photographer
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sfaust Goldmember  2,306 posts Likes: 10 Joined Nov 2006 More info | A month old thread, but hopefully this will still be useful for others reading. Stephen
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Mar 21, 2016 10:52 | #7 Now that I've been paid, I'll share more about the photo, I was skeptical about this request because I don't take photos professionally, they just reached out to me on Flickr.   Denver ReEdit by Josh Jones, on FlickrAlthough the one that initiated the discussion was another older edit that I accidentally deleted from Flickr somehow (lightroom does crazy things like that sometimes). Anyhow, I asked them a bunch of questions about how many prints they wanted to use it for and what they customarily paid for the usage they were going to use it for. They said between $2200 and $2500, and since this isn't how I make my living I was very happy with that. When they asked about the final price to make their deadlines, I just told them $2500 and they agreed without any questions. Anyhow, I have also requested copies of the ads but I have not got any yet, so if you're in the Denver area and have seen my photo, let me know! It was a pleasant surprise for the license request. I did a search on Flickr for Denver skylines and this location seems to be pretty unique, I have other photos of Denver but there are like a million of the same location.
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Lat Mostly Lurking 12 posts Likes: 2 Joined Mar 2005 Location: Dallas More info | Thanks for the update on your deal! Great going!!!
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