ON1 Software - a lack of vision

Many photographers know ON1 has been developing a new RAW engine for years, and has been hyping the heck out of it for a year. Announced release was 11/23/2016. But as of this writing at 9:30 Eastern... nothing. They are a west coast company. So what. I sent this email this morning. Probably won't get anywhere.

However, it can help you when making a decision whether to invest in their software

The ON1 Software email:
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I hope you know what you have done here has damaged your reputation. Everybody knows you're a small company, but you have diminished your size and trustability further.

You have been developing on1 raw for years, you have been hyping the heck out of it for a year. You would think that for such a major release and event, you could have had one staffer stay late or come in early to press a key on a keyboard to send the mass emails and open the download floodgates at 12:01 Eastern time or even GMT.

A large company would never have done this. You have amplified your reputation of being small.

And all you have to do is ask yourself this question and answer it honestly: Would YOU purchase software from a company who was so perceivably small you knew support might disappear and upgrades might disappear because they were so small they couldn't compete?

You really pulled a big gufaw here. A complete lack of vision, indeed.

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Some may agree with the assessment, some may not.

The release of ON1 Photo RAW is the biggest event this company has had in years. Possibly the biggest event ever.

But if they are so small they can't even get it out on time, as announced, is this software you want to spend your money on? I already pre-ordered mine, and can't get it back. But now I'm concerned. If the new ON1 RAW is not a profitable success, it may be the end of this company. And support. And upgrades. And your investment.

It has been said by many that Adobe is like a huge oil tanker at sea, slow to turn, slow to change. However, at least you can trust that Adobe will be there.

With this obvious lack of vision of ON1's management, I'm not so sure about them now.

As a small business operator, I afford the people that work for me somewhat normal working hours.

The time of your post above would be 7am in Oregon (home of ON1). They possibly want employees to be at work when they do release the software (10am, noon, whatever Pacific time) in case any issues arise that needs addressing.

If you haven't gotten anything by midnight Eastern time then I feel you have a right to be upset. Until then, it is still November 23rd.

Gart

To play devil's advocate, they did say the 23rd, but did not specify the time.

Picture North Carolina wrote in post #18192477
Many photographers know ON1 has been developing a new RAW engine for years, and has been hyping the heck out of it for a year. Announced release was 11/23/2016. But as of this writing at 9:30 Eastern... nothing. They are a west coast company. So what. I sent this email this morning. Probably won't get anywhere.

However, it can help you when making a decision whether to invest in their software

The ON1 Software email:
---------------
I hope you know what you have done here has damaged your reputation. Everybody knows you're a small company, but you have diminished your size and trustability further.

You have been developing on1 raw for years, you have been hyping the heck out of it for a year. You would think that for such a major release and event, you could have had one staffer stay late or come in early to press a key on a keyboard to send the mass emails and open the download floodgates at 12:01 Eastern time or even GMT.

A large company would never have done this. You have amplified your reputation of being small.

And all you have to do is ask yourself this question and answer it honestly: Would YOU purchase software from a company who was so perceivably small you knew support might disappear and upgrades might disappear because they were so small they couldn't compete?

You really pulled a big gufaw here. A complete lack of vision, indeed.

---------------

Some may agree with the assessment, some may not.

The release of ON1 Photo RAW is the biggest event this company has had in years. Possibly the biggest event ever.

But if they are so small they can't even get it out on time, as announced, is this software you want to spend your money on? I already pre-ordered mine, and can't get it back. But now I'm concerned. If the new ON1 RAW is not a profitable success, it may be the end of this company. And support. And upgrades. And your investment.

It has been said by many that Adobe is like a huge oil tanker at sea, slow to turn, slow to change. However, at least you can trust that Adobe will be there.

With this obvious lack of vision of ON1's management, I'm not so sure about them now.

Bloody hell man it's software not a new kidney.

really? A rant just because it wasn't release at 12:01 EST? Why choose EST, why not 00:01 UTC? Seriously, I think I would have waited until the 24th before complaining.

The bitter pill is a tough one to swallow.

Ahh No Man's Sky syndrome

23:55 release would still meet the time table of the 23rd.

Available as of 11:37 PST according to the email I just received.

They met their promised release date so a bit premature on the email to them in my opinion.

I do thank you as I knew nothing of the software until I read your post and checked into it. Looks like I could have a replacement for LR if Adobe ever forces non-perpetual licensing on us. Or, I determine it is equal or better to it. So, thanks for the heads up.

Give us a review once you have a chance to use it.

Got my email this morning and downloaded my copy a few minutes ago. Can't really go into it but from early impressions it looks good.

I would be interested in how well it handles Fuji RAF files. If anyone uses it for Fuji raw files I would appreciate any comments. Thanks in advance.

The term you were trying for in your last paragraph is "faux pas". A guffaw is what you have elicited from everyone who has bothered to read through your tantrum of self-entitlement, and for that we thank you.

ShadowHillsPhoto wrote in post #18193276
The term you were trying for in your last paragraph is "faux pas". A guffaw is what you have elicited from everyone who has bothered to read through your tantrum of self-entitlement, and for that we thank you.

Guffaw after reading OP, chortle after reading yours.