Shooting video with a DSLR, I'm confined to essentially shoting JPEG (there is a video "RAW" possible with additional software installed in the camera, but it's really, really, really a hassle to work with).
Shooting JPEG is a lot more confining than RAW, but I found a commercial Picture Style called "Cinema" that is easily installed in Canon cameras and then selectable from the Picture Style menu. Cinema gives me a flatter, much more natural look that preserves highlights immensely better than the built-in Picture Styles. It's so much better that I use it even when shooting RAW stills as a nice place to start (especially if I'm combining video with still).
Here is a side-by-side comparison, no kind of adjustment or manipulation. The lighting was electronic flash bounced in a large shoot-through umbrella. The woman has no makeup, this was a straight record-photo headshot.
Cinema is not free--it costs $7.99 for the download. Here is the website: http://www.cineplus.ch/cinema.html![]()
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