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FORUMS Photo Sharing & Visual Enjoyment Food Photography & Visual Recipes 
Thread started 07 Jan 2017 (Saturday) 18:27
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Pizza

 
Foodguy
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Jan 07, 2017 18:27 |  #1

I didn't see a pizza specific thread so I'll put these here. One of my favorite things to shoot, I'd venture a guess that I've shot thousands over the years for advertising/packaging/​POP, etc. I don't typically keep track of final images but the client was kind enough to send these along recently. To tell the truth, I'd completely forgotten about them :oops: These were used as billboards, bus graphics and bus shelter wraps.


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Jan 07, 2017 18:34 |  #2

Making me hungry. Nice work.


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Left ­ Handed ­ Brisket
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Post edited over 1 year ago by Left Handed Brisket.
     
Jan 07, 2017 18:47 |  #3

Looks tasty but, the pizza isn't really on that background is it?

Or, the background has had a bit of dodge, burn.


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Jan 07, 2017 19:02 |  #4

LH, the background might be black stone lightly dusted with flour.

The pizza looks good. In the third picture, one partial slice of pepperoni seems to have slipped after cutting; it spans the gap.

I have to wonder about the artist's decision to choose such a small font for the brand name. Billboards and buses are often viewed briefly. Unless you're the only game in town, you need to make your name memorable in ads.


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Jan 07, 2017 19:21 |  #5

The copy added to the first image reads "A little body that reps big flavor"...do you think it is supposed to read "reaps" and not "reps"?


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Foodguy
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Jan 07, 2017 19:25 |  #6

We shot the original pizzas on black slate. The ad agency then did the post work dropping them onto a surface partly made up of ours and something sourced elsewhere. These particular versions were in-store signage and social media postings where the billboard and bus graphic designs were slightly different in layout, copy and designs. Oh Look- Funny that you should mention the pepperoni...despite the fact that I'd almost forgotten that we'd even done these images, I do remember very specifically the A.D. fussing a little about including an extra piece of pepperoni, which he found 'quirky' and 'real'. ;-)a


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Foodguy
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Jan 07, 2017 19:29 |  #7

richfell wrote in post #18237017 (external link)
The copy added to the first image reads "A little body that reps big flavor"...do you think it is supposed to read "reaps" and not "reps"?

IIRC, there was an entire catalog of ad copy that played off of different 'themes' and featured different pizzas. I *think* this one was part of a 'gym/working out' theme which probably doesn't make a whole lot of sense on it's own.

I grabbed 3 somewhat randomly, that represented a few different pizzas, but the client sent dozens of the same pizzas in different layout/theme/copy etc.


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Jan 13, 2017 07:40 |  #8

I like the style and do not miss any flour. And I am officially hungry. :-D


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Jan 14, 2017 01:40 |  #9

Great work! Thank you for sharing


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Mark ­ A.
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May 03, 2017 08:53 |  #10

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Mark ­ A.
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May 03, 2017 08:54 |  #11

3 Easy Steps!

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May 03, 2017 09:22 |  #12

Dangerous thread. I've been trying to cut back. ;-)a


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Mark ­ A.
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May 04, 2017 08:14 |  #13

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May 04, 2017 08:18 |  #14

At Volturno in Worcester Massachusetts

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Mark ­ A.
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May 04, 2017 08:21 |  #15

At Volturno in Worcester Massachusetts

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