I've got a retainer to do medium-volume residential real estate photos, and looking for tips and tools to optimize Lightroom workflow.
Requirements:
For my own organization, I use the date of the shoot and the house address to identify the photos in a few different places: In my local folder name, in my filenames, and in the name of the Dropbox folder into which the finals are delivered.
The realtor wants the photos numbered in a certain order: 2 "hero" shots at the beginning, then the rest of the keepers in an order that's representative of walking through the house, then some behind-the-scenes (BTS) shots for realtor's informational purposes only (closet interiors and other ugly stuff).
The realtor needs 3 batches delivered: Web-res for all hero/keeper shots, web-res for BTS shots, high-res for all hero/keeper shots.
Step 1: I have an import preset, with a Custom Text box for file renaming and a text box for destination Into Subfolder. I type the house address into the Custom text token in the rename panel, the date is put into the file name by the preset. In the Into Subfolder box, I type the date and the address.
Step 2: I do my culling to pick 2 "hero" shots, 20-25 keeper shots, and 10-15 BTS shots. These are rated with 5, 3, 1 stars respectively.
Step 3: Do all the processing on the hero and keepers, starting with a couple presets that do 90% of the heavy lifting, then doing minor touchups (mostly just white balance and verticals).
Step 4: After processing, I sort the folder by Rating (descending) so that the two hero shots are at the beginning, then the keepers, then the BTS, then the discards. Then I drag to re-order the 3-stars so they're in "walkthrough" order. Then I rename the entire batch to include the house name and sequence number starting with 001.
Step 5: Then I do three export steps:
- Select the 3-5 stars, choose my Fullsize preset, type the destination folder name, and export at full res
- Select the 3-5 stars, choose my Websize preset, type the destination folder name, and export at web res
- Select the 1-stars, choose my Websize preset, type the destination folder name, and export at web res
I have export presets to accomplish these steps, but the presets all retain the folder/path name that was in the Export Location box at the time I saved the preset, so I have to fix that every time.
Some thoughts:
I'm typing (or pasting) the address six times over the source of this process:
- file naming on import (might be able to change this to a generic import name since I'm renaming again later)
- folder name on import
- renaming after ordering
- three times for export destination folder
Is there a way to make the contents of a naming token persist until I change it? If I could type the "Shoot name" once and have it persist until I change it, that would speed things up a lot.
Is there a tool or plugin or other trick to do three Export presets at once?
What else am I missing that could speed up the process without losing any organizational integrity?

