It may have started earlier, but the oft-quoted rule of "minimum shutter speed should be equal to focal length of the lens" thumbrule was codified by "Modern Photography" magazine in an article around 1973. After that article, there was a minor explosion of other magazine writers quoting it.
The venerable "professional amateur" Herbert Keppler
did a series of tests with a handheld Nikon F film SLR usingTri-X film through Nikkor f/2.8 35mm, 50mm f/1.8 lens, and 105mm f/2.5mm lenses.
Keppler shot a series of the then-standard USAF resolution target at ten feet and enlarged each frame to an 8x10 print (approximately 8x enlargement), then the Modern editorial staff view each print at normal reading distance.
The average slowest shutter speed acceptable to the jury turned out to coincide numerically with the focal length of the lens.
However, Keppler also did a series tripod mounted to show how tripoded shots whipped the pants off any handheld shots, even at the highest available shutter speeds with any lens.
And he also demonstrated that at greater enlargements, greater shutter speeds were needeed. The shutter speed/focal length rule only applied to 10x enlargement viewed at reading distance.
So where does that leave us? It means most of the time the thumb rule won't suit our purposes. Most of us don't hold as steady as Keppler could and most of us intend to enlarge more than Keppler did. Back in those days hardly anyone ever viewed an image at more than 15x at normal reading distance. These days, we commonly bury our noses into the monitor at 100x.
Most of the "My lens is soft, I must have a bad copy" complaints in web forums are probably subtle camera shake.
Use every trick available all the time. Use the highest possible shutter speed. Use stabilization even at high shutter speeds. Lean on whatever is available. Use a tripod whenever you can.



