I posted this following reply on FredMiranda as well, and funny, we have a thread here too now? 
I like how LensRental does their comparisons... it's nice that they are doing the 4 x 90deg shifts, then giving a visual over the lens where it is sharpest, along with running 10 samples (or more), it gets the point home more on some of the lenses they are testing. If somebody could come up with a tool a consumer could buy, attach their lenses to it, and it would do this MTF measurement x 4 orientations and provide a heatmap, they would probably be rolling in the dough, given our collective OCDs on IQ on the forums. I know, it's too cost prohibitive and the equipment isn't exactly space friendly, but still one can dream.
There was a day the only way you could get an idea of how fast your car could be was to go to track, or to a speed shop with a huge dyno. Then GPS and accelerometers become more commonplace, and viola, somebody made a small device you could mount to your windshield would give you a pretty good idea just from doing a quick run down a remote road, to now where it is integrated right into your car.