Sony A9: Is Canon doomed ?

Nothing Sony 200-600 will be less than 2K. I wish!

When the pre-orders come out for the a7000 (or whatever) and the FE200-600mm I'll
set an alarm for when Adorama opens.

I'm enjoying the a9 but when I look through all my Flickr bierds and BIFs I got more with the
7Dii than the 1DXii. I think the same will happen with the mini/crop-a9. But I won't darken that
door if it has the same form factor as the a6500.

Here's my current a9 album if you ever get bored.
Many of the shots were with the 100-400GM + 2.0TC.

So the album is just as much testament to that lens as it is the a9.

https://www.flickr.com …/albums/7215768​8809621634

KenjiS wrote in post #18667821
I highly doubt Sony will be gone. Very highly doubt it.

The only segment of the camera market Sony have been successful in is APS-C and FF mirrorless and the reason they have been successful is because they had zero competition for the past 5 years. Canon passing Sony in mirrorless camera sales in Japan just recently with subpar offerings tells you all you need to know. Once Canon and Nikon release their big dog mirrorless cameras, Sony will be buried in sales like they were in DSLR sales and rather quickly. Its only a matter of time. Sony has had a good run though.

Im just trying to get the whole story here, but "canon passed sony in mirroless sales" meaning total sales of all mirrorless offerings to date or for sales in a certain month? It doesnt surprise me that any camera company will surpass another company in sales after a new release. Just the fact that canon has waited 5 years to release something doesnt impress upon me that they will be on the cutting edge of tech going forward.
Doesnt mean I think canon is crap but I like where sony is going.

MedicineMan4040 wrote in post #18668321
Nothing Sony 200-600 will be less than 2K. I wish!

Well they could if they made something to compete with Sigma and Tamrons 150-600mm lenses or Nikons 200-500mm, if they are making it to compete with the Canon 200-400mm I am not ever buying anything in that price range.

elitejp wrote in post #18668481
Im just trying to get the whole story here, but "canon passed sony in mirroless sales" meaning total sales of all mirrorless offerings to date or for sales in a certain month? It doesnt surprise me that any camera company will surpass another company in sales after a new release. Just the fact that canon has waited 5 years to release something doesnt impress upon me that they will be on the cutting edge of tech going forward.
Doesnt mean I think canon is crap but I like where sony is going.

"The 2018 Japan BCN camera rankings are in, and they show that (surprise, surprise) Canon is still veritably dominating the DSLR space with 61.1% marketshare, only a slight drop from its previous 63.3% share. More impressive is Canon's performance in the mirrorless category where Canon took the number 2 position, hitting 21.3% versus Sony's 20.2%. Olympus beat both to take top slot in mirrorless at 27.7%, though, a small increase over its previous 26.8% marketshare."

More: www.dpreview.com/news/​0966656912/2018-japan-bcn-camera-rankings-canon-dominates-dslrs-tops-sony-in-mirrorless

"Digital Cameras - Mirrorless

Olympus (27.7%) up from 26.8%
Canon (21.3%) up from 18.5%
Sony (20.2%) up from 17.9%"

More: https://www.canonnews.​com …-mirrorless-over-who-sony

Wow, I here barely anything about Olympus and they are the number one selling mirrorless company.

Mbell1975 wrote in post #18668387
The only segment of the camera market Sony have been successful in is APS-C and FF mirrorless and the reason they have been successful is because they had zero competition for the past 5 years. Canon passing Sony in mirrorless camera sales in Japan just recently with subpar offerings tells you all you need to know. Once Canon and Nikon release their big dog mirrorless cameras, Sony will be buried in sales like they were in DSLR sales and rather quickly. Its only a matter of time. Sony has had a good run though.

Sony and Canon sell to a different market as far as mirror less goes. Sony made a strategic decision to focus on the high end as they see the low end a race to the bottom where the phones sit. Canon mirror less is the bottom end, sold for little margins just to gain market share. Those days of selling buckets of low end cameras for zero margin are limited and to survive in a shrinking market you cannot give away your cameras.

elitejp wrote in post #18668564
Wow, I here barely anything about Olympus and they are the number one selling mirrorless company.

In Japan.

I believe these are unit sales. I'd like to see revenue rankings.

Hogloff wrote in post #18668571
Sony and Canon sell to a different market as far as mirror less goes. Sony made a strategic decision to focus on the high end as they see the low end a race to the bottom where the phones sit. Canon mirror less is the bottom end, sold for little margins just to gain market share. Those days of selling buckets of low end cameras for zero margin are limited and to survive in a shrinking market you cannot give away your cameras.

Pretty much this.

Canon is number one in sales by selling boatloads of 3 year old rebel kits, and throwaway EOS-M bodies. Sony has some of this too (a6000), but their product offers in more recent years have been heavily focused on high margin, low volume FF cameras and high-end compacts (straight from Sony's financial results btw).

It's sort of like caring that Toyota is a better company than BMW because they sell boatloads of Corolla's and Camry's, whereas BMW is highly focused on luxury performance vehicles. It isn't that Toyota is better than BMW or the other way around. All it says is that Toyota has a broader market appeal, and as such, naturally sells more vehicles. But if you're in the market for a luxury performance vehicle, then Lexus is an important consideration, but the amount of Corolla's that Toyota sells is irrelevant

Mbell1975 wrote in post #18668387
The only segment of the camera market Sony have been successful in is APS-C and FF mirrorless and the reason they have been successful is because they had zero competition for the past 5 years. Canon passing Sony in mirrorless camera sales in Japan just recently with subpar offerings tells you all you need to know. Once Canon and Nikon release their big dog mirrorless cameras, Sony will be buried in sales like they were in DSLR sales and rather quickly. Its only a matter of time. Sony has had a good run though.

That ship has sailed IMO.

Canikon waited too long and Sony now has a mature position in the market, and a mature product line. Will Canon and Nikon continue to outsell Sony? Realistically, they probably will. But Sony will have their place in the market by leveraging their breadth of their technological expertise as they have been to continually release products on the front end of innovation. That's personally what I care for as a photographer.

You don't have to be the volume leader to be financially successful in the market. It's a legitimate strategy to focus on low volume, high margin products as Sony has been.

mystik610 wrote in post #18668584
That ship has sailed IMO.

Canikon waited too long and Sony now has a mature position in the market, and a mature product line. Will Canon and Nikon continue to outsell Sony? Realistically, they probably will. But Sony will have their place in the market by leveraging their breadth of their technological expertise as they have been to continually release products on the front end of innovation. That's personally what I care for as a photographer.

You don't have to be the volume leader to be financially successful in the market. It's a legitimate strategy to focus on low volume, high margin products as Sony has been.

Only with those folks that have made the switch to Sony. People still using Nikon or Canon would still gravitate to there preferred manufactures offerings, once available.

Canonuser123 wrote in post #18667848
The weight savings would be great if it were not so expensive, I would love to find a lighter setup than I have now, my 7D mark II and my 5D mark III both have battery grips and are pretty heavy even without a lens attached. I am just an old retired guy playing so there is no way I am spending $12K for a camera lens.

If you want it badly enough, you can get the A9 + 100-400 + 2x. Sure, it's not a complete comparison to what you're currently shooting, but it's LOADS smaller. Another less pricey option would be the A7riii and 100-400 + 1.4. In either case, you wouldnt need two cameras, one for reach one for IQ both will give comparable reach and size wise, a whole dimension smaller. 150-600's are great budget lenses, but very big. Were talking about 2000 vs 3000g packages..... huge difference in size and weight.

elitejp wrote in post #18668481
Im just trying to get the whole story here, but "canon passed sony in mirroless sales" meaning total sales of all mirrorless offerings to date or for sales in a certain month? It doesnt surprise me that any camera company will surpass another company in sales after a new release. Just the fact that canon has waited 5 years to release something doesnt impress upon me that they will be on the cutting edge of tech going forward.
Doesnt mean I think canon is crap but I like where sony is going.

keep in mind that Canon is focused on budget crop cameras, while sony is focused on high end FF cameras. Big difference, and not a direct competition.

Canon can make a huge dent with FF mirrorless + 35mm f2..... wake up sony, glaring omission right there.

Chet wrote in post #18668597
Only with those folks that have made the switch to Sony. People still using Nikon or Canon would still gravitate to there preferred manufactures offerings, once available.

It all depends on how competitive Canikon’s bodies are in terms of price and performance. This is where Canikon’s position in the DSLR space has actually been a liability, as the reluctance to cannibalize existing market positions is a big motivator behind their products. The a7III offers 5DIV caliber performance at $2k. Is Canon willing to do the same? Or will they release a mirrorless 6DII, at $2k, or an a7III caliber body at $3,500? The a9 offers 1dxII performance, at a $1k discount. Will Canon release something similar?

Where Canikon can push entry level DSLR’s to uniformed camera buyers in huge volumes, the mirrorless FF segment is one where consumer are very much informed about the products, and if the Canikon offerings are not up to par, blind brand loyalty is not going to guarantee success. Sony’s M.O. has been leveraging their technological expertise stay 1-2 generations ahead of Canikon, and provided the can continue to do so, Sony will have its place in the market.

Also….a 4 year first movers advantage means a lot. Sony has a fully mature system with a broad portfolio of native glass and diverse set of bodies to choose from. So if the options are all out on the table and Canikon’s offerings mean less capable cameras, for more money, and immature systems, there would be compelling reasons to switch as many already have.

elitejp wrote in post #18668564
Wow, I here barely anything about Olympus and they are the number one selling mirrorless company.

Because online photo forums are not representative of the market as a whole. They aren't even representative of pro or "high end" camera sales.

elitejp wrote in post #18668564
Wow, I here barely anything about Olympus and they are the number one selling mirrorless company.

this is purely observation .. I don't claim this to be fact..

I work with in an area where there a lot of tourist.. " museum Mile", nyc..

what I noticed..

American tourist.. tend to be Canon and Nikon , typically rebels and What ever the Nikon equivalent is.(I cant remember atm),, and of course small point and shoots usually by the older folks

European , Japanese , Korean , Chinese tourist , is where I see a lot of Olympus and Panasonic (m43) ..