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FORUMS Photography Talk by Genre Fashion, Editorial & Commercial Talk 
Thread started 15 May 2017 (Monday) 11:13
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Fashion editorial...what is it really?

 
01Ryan10
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May 15, 2017 11:13 |  #1

Below are most of the attributes that define fashion editorial to me...

* shot between 24mm and 50mm with 35mm being a sweet spot, (full frame sensor equivalent focal lengths).
* subject/model probably never smiling at the camera
* weird camera angles are the norm and rule of thirds are out the door
* F/4 to F/8 seems to be a good aperture. FE does not typically use razor sharp focal planes.
* Post Processing not so clean all the time. Does not need to be ISO 100
* Typically has subject/model wearing something "fashionable" or trendy.


So...those are my interpretations of FE. What say you?


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Tom ­ Reichner
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May 17, 2017 01:18 |  #2

01Ryan10 wrote in post #18355217 (external link)
Below are most of the attributes that define fashion editorial to me...
* shot between 24mm and 50mm with 35mm being a sweet spot, (full frame sensor equivalent focal lengths).
* subject/model probably never smiling at the camera
* weird camera angles are the norm and rule of thirds are out the door
* F/4 to F/8 seems to be a good aperture. FE does not typically use razor sharp focal planes.
* Post Processing not so clean all the time. Does not need to be ISO 100
* Typically has subject/model wearing something "fashionable" or trendy.
So...those are my interpretations of FE. What say you?

.
I can't say that I remember ever having heard the term "fashion editorial" before. Of course, there is fashion photography, and there is editorial photography.......but I am unfamiliar with these two genres being combined.


.


"Your" and "you're" are different words with completely different meanings - please use the correct one.
"They're", "their", and "there" are different words with completely different meanings - please use the correct one.
"Fare" and "fair" are different words with completely different meanings - please use the correct one. The proper expression is "moot point", NOT "mute point".

  
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airbutchie
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Post edited over 1 year ago by airbutchie. (3 edits in all)
     
May 25, 2017 11:28 |  #3

When I hear the term 'fashion editorials', I personally think of a 'look book' for my client(s)... It's basically an album with the designer's latest couture (photography part), as well as some background on the inspiration/influence the designer had to create his/her current line of fashion (editorial part)... Designers usually have these 'look books' (or what I call fashion coffee table albums) at their showroom for potential clients to view...

Anyhoo... That's my take on the term 'fashion editorials'... My attributes are somewhat different than yours, Ryan... Hehehehe... I'm all over the place with focal length, aperture, and processing... But that's just me... Each photog will take a different approach with creating 'look books'... As long as the client/designer is happy with the results, I'm good to go!!!

:)


Hi. My name is Butch...
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jay56567
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Mar 20, 2018 08:11 |  #4

Marking the post in order to learn more.


the head behind the lens drives

  
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valhig
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Jul 06, 2018 06:01 |  #5

The main aspects of the editorial aren't the shooting angles or lenses, I don't think - it's about creating a cohesive set of fashion images that tell a story. Tim Walker does (in my opinion) some of the best fashion editorials out there and there's far more to them than just a pretty girl in pretty clothes (or replace pretty with fashionable).




  
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Left ­ Handed ­ Brisket
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Jul 06, 2018 07:03 |  #6

valhig wrote in post #18657251 (external link)
The main aspects of the editorial aren't the shooting angles or lenses, I don't think - it's about creating a cohesive set of fashion images that tell a story.

This.


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tcphoto1
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Aug 20, 2018 19:24 |  #7

Editorial Fashion tells a story, how you do it is up to you and the Art Director. It is not limited to any focal length, lighting situation or technique. I’d suggest looking at the Fashion section of you local magazine stand for current trends if you haven’t established a style yet.


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Osa713
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Sep 09, 2018 20:14 |  #8

valhig wrote in post #18657251 (external link)
The main aspects of the editorial aren't the shooting angles or lenses, I don't think - it's about creating a cohesive set of fashion images that tell a story. Tim Walker does (in my opinion) some of the best fashion editorials out there and there's far more to them than just a pretty girl in pretty clothes (or replace pretty with fashionable).

Sticky...


LIGHT>LENS>BODY

  
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Fashion editorial...what is it really?
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