Yup, that is exactly my point.
Now, we all know that the camera market is declining globally. How come Sony (and others) are investing in R&D and releasing innovative products at such a fast pace, while Canon is mostly focused on cost-reduction ?
Canon may be watching closely and trying to avoid whatever it is that imperiled Nikon financially. Both manufacturers appear to have too many models. They may be making a prudent business decision creating a clear separation between the 6D and 5D series to reduce R&D costs among other things. That doesn't explain the 77D though.
Canon is a diverse business. It could have operations that are sinking faster than ILCs. If the company wants to survive it may have to make short term choices that ensure the long term health of the organization.
Sony is not afraid to fail tackling new markets. If a product has a transitor, IC or laser in it, Sony will take a crack at it. Hats off to them for the effort but they probably have more abandoned formats, series and outside ventures than any company on the planet.
They do have their moments of brilliance though. I still remember the "My First Sony" campaign when I was a kid. It was genius. "Made in Japan" was coming on strong and they had a string of successes with the Walkman, Discman and camcorders. Those were the days.
Lee





