The dreaded pricing question

I was asked to do a shoot for a company, headshots and shots for their website/business portfolio they take to clients. They also want what is basically product shots of the work they do on more of ongoing basis. The rub is I am a competition pistol shooter and wife is a bike racer and this company is actually a sponsor of us both. They take pretty good care us and have always been awesome to work with no matter what we need. I was meeting with them last week and the topic came up since they know I am a photographer and want to hire me to do the job for them, I just need to get them a proposal and price.

I guess the question is...since they are a sponsor for other activities should i take that into account? I plan on breaking the job down into 2 prices, one for the headshots and business portfolio that could be a 2-3 day shoot and some pp. Then a day rate or maybe hourly rate for times when they have stuff they want shots of for their regular portfolio.

Just trying to get my head wrapped around a price that is not going to make them think I am screwing them but I also don't want to short myself since it will a be a few days of work. SO maybe not a true pricing question but a conscience check.

Tough question!
You could indicate that you're willing to work with them on the headshots by asking, "What is your budget for that job?" When you know that, you have the option of doing it, doing it under their budget as a favor, or turning it down altogether.
More here: https://photography-on-the.net …/showthread.php​?t=1326314

I'd leave the sponsorships aside and just quote as to any other client. Unless you're good friends with the company's owner, for the most part when companies sponsor someone is because they expect to gain business from people seeing that someone perform. Thus, sponsorship, as it helps promote one's business and make money, already has its reward: no need to be adding to that reward to the detriment of a service provider's income.

Strick wrote in post #18427594
I guess the question is...since they are a sponsor for other activities should i take that into account?

If by that you mean "should I give them a discount" the answer is no. What would be the point of getting a sponsor for your shooting if you take that money with your right hand only to give some of it back with your left? The two things should be kept separate.

Also this company is already believes that you are someone that is worth paying money to (albeit for a different reason) so there is no reason to believe they won't be comfortable paying a normal rate for this work.