Read and absorb all the comments above but here is a specific strategy:
1) pick the brightest spot on the face, i.e. the highlight, that you want to be the highlight, and set the exposure meter, while spot metering this spot, to be a highlight - i.e. 'about' +1 1/2 to +2 EV above midtone
2) you can do the same as above, but with the darkest / shadow on the face, that you want to be a shadow, i.e. -1 1/2 to -2 EV below midtone
This is all an artistic choice as mentioned above - but that is how to spot meter
As a wedding photog, as an example, you can spot meter a white dress - and set the exposure with this being your white, with 1/3 to 1/2 stop protection so that it doesn't blow out - at around +2 1/2 EV (basically the strategy mentioned above but picking the wedding dress as white not the face highlight)
Another way to do all of this, and to show you why - it really is an artistic choice, is to put your camera into liveview mode and just set your exposure how you, the photog, want it to look - i.e. you aren't metering anything - you are choosing your final image in its entirety - once you see the image you want, note the settings and turn off liveview and shoot away
Hockey and wedding photographer. Favourite camera / lens combos: a 1DX II with a Tamron 45 1.8 VC, an A7Rii with a Canon 24-70F2.8L II, and a 5DSR with a Tamron 85 1.8 VC. Every lens I own I strongly recommend [Canon (35Lii, 100L Macro, 24-70F2.8ii, 70-200F2.8ii, 100-400Lii), Tamron (45 1.8, 85 1.8), Sigma 24-105]. If there are better lenses out there let me know because I haven't found them.