I would think though for this topic, it is more about paid gigs and having a system that is flexible but will last as well. So Cowboy Studio things are okay for home, but I can guarantee you that after transporting this gear around and setup/tear down many times a month, they don't hold up.
I purchased larger 47" reflectors because I think this will help quite a bit more with my family portraits, creating 2 very large light sources with strobes to get them all exposed well. I will use my smaller reflector umbrellas with my flash units for rim lighting, but the trick there is to keep them out of the photos. I have to set them off to the sides and aimed forward, so having the smaller umbrellas (or reflector panels) in the back this year should work well enough. The smaller reflector umbrellas I have been using in the front are now freed up for other places in the studio.
My AD360 will likely be up near the ceiling near the center, an AD200 off to each side with their diffusers, and then 2 685 flashes for rim lighting. We go for a black background each year, so I have a very large seamless background, but also with enough distance between them and the background, and closer lighting to the people, the backgrounds go black kinda on their own anyways.
This is an annual big event for our church, I offer up my extensive equipment, and small amount of talent and experience, each Christmas so that our families and their extended families can obtain family portraits free of charge. It makes them very happy!
This is a sample from last year, I want to make it better yet again this year. I went from 2 little flash units, to flashes and continuous daylight lighting, then to 2 strobes/2 flashes, and now this year, 3 strobes and 2 flashes, with better modifiers.
We have been doing this for 8 years now, I believe.
Here is a shot from 2011, it makes me cringe now, and I am ashamed to post it. My DOF was off, in-camera settings poor, only 2 Canon flashes not placed well, or diffused well, WB way off, and didn't know what distances of lights or background played in the photo. Each year, they get better though. Mostly due to the fine people here on POTN that I have had the privilege of learning from.