kmilo wrote in post #18572499
I don't understand why anyone would buy this. You can learn to bounce the flash in about 3 minutes with no instructions whatsoever. And it's not part of Canon's RT flash system, rendering it useless for people trying to get a system that they can grow into.
If you use a fixed, multi-flash setup, then I agree that this may not be much use. But I can see some appeal to people who shoot events on-site using on-camera flash. If you're following a bride and groom around during a reception, or groups of people on the dance floor, then this allows you to switch between horizontal and vertical orientation without having to remember to rotate your on-camera flash head. It's not that it's so hard to do, but it becomes one less thing the photographer has to think about.
Think of this like first-generation AF systems in the late 1970's. I'm sure there were plenty of experienced pros and amateurs who said "I can focus my lenses just fine, thank you. Why should I pay extra for the autofocus cameras and lenses that are bigger, slower, and power-hungry?" But over time, AF systems gained more acceptance and became more reliable. They're still not perfect, but they're good enough that even pros have come to rely on them, and it's one less thing that the shooter has to think about when trying to get the shot.
This is a first generation of this technology. Time will tell if Canon continues to improve upon it and move it into the high end flashes and RT systems, or if it goes away quietly like eye-controlled focus in the 1990's.
Canon has taken a lot of criticism lately in these forums and elsewhere for not being innovative. At least give them credit for trying something new.