Looks pretty cool. I like the idea. But, this only applies to bounce speedlites indoors and it's really not that intelligent, it's more of a hand to hold for someone who is terrified by using a speedlite. It will certainly help someone who has zero flash knowledge, or lighting knowledge in general. But they'll outgrow it once they realize what it's doing and how they can do it faster, and make creative/intelligent choices without pre-flashing to figure it out.
How long will those little gears hold up to sand and other particles getting under the lip, grinding away, getting bumped or knocked. How many real photographers don't ever bump or knock their flash heads?
I don't see it replacing experience and skill. It really just helps someone who literally has no clue and just has the flash pointing "up" all the time and never adjust when they change orientation. It doesn't help the user figure out how to not target the dark wood rafter ceiling compared to the clear window wall compared to a dark green wallpaper all in the same room with a bounce does it?