mdvaden wrote in post #18710268
I'm not an engineer, but as a business person and observer, if I had to guess why Canon seemed delayed, it would in part because they were working on the new mount, lens lineup and also some new technology, all at the same time. If they have to preserve other lines of gear, that still makes sense too. I think the EOS R shows facets of innovation too. Achieving the world's fastest autofocus is one more thing that tells me more about attention to detail in the new and forthcoming equipment.
Sometimes I've wondered how much the people who manage Canon's camera research are affected by upper brass in the company.
Canon is a publicly traded company, so their priority is always maximizing shareholder value…and for better or worse, shareholders tend to prioritize short-term value/growth over long-term strategies.
So yeah there always needs to be a business case to spending money on R&D. There also needs to be a business case in bringing a new product to market amongst your existing product lines. In this context, I can understand why Canon, who holds such a dominant position in DSLR sales, lacked the motivation to start R&D in the tech that drives mirrorless cameras until competitive threats became real. The issue is that now there is a clear technological gap between Sony/Fuji/Olympus and Canon. Sure there are some bright sides to the EOS-R, but there’s a pretty clean-cut 2 generation gap between Canon Sony and Fuji’s best efforts, and its not like Sony and Fuji are letting their foot off the gas in terms of their own R&D.
From a product standpoint I can also understand why Canon positioned the EOS R the way they did, and why decisions like the lack of a second card slot were likely intentional. They need to be careful about positioning their mirrorless cameras as products that buy in addition to DSLR’s, not as a replacement to DSLR’s. Cannibalized sales will add nothing to the top-line, but they’ve double downed on their fixed and variable costs brining a second product line to market. I think this will be the case for at least the next couple of years, though the lenes signal what the long-term vision is.