At Best Buy they have the RF 14-35 IS USM for $850.99 USD (Reg. price $ 1,299 USD)
Online is $ 1,299 USD but at the physical store they have it at the reduced price. If you talk to a Best Buy employee they will tell you to order it online, but you can tell them they have a different price online than on the store and Best Buy Policy is to price match whatever number they have on shelf. So when I ordered the lens I did it in store and not online.
Not sure if it's only the best buy I went to, or if it's all across the US.
EDIT. The lens is now $1,499 USD online, if someone else bought this lens for half the price please post here
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