i've just recently made a concious decision to make my gear less conspicuous with a view to carrying it around with me almost all the time because i dont like the idea of walking around advertising i'm carrying equipment worth 4 figures in case it attracts the wrong kind of attention.
the first thing i've done is change from a shoulder bag to a backpack type because to me the big square shoulder bags just scream "i'm holding something electronic and valuable", much like carrying a run of the mill laptop bag does. once i'd decided on a bag to fit my needs i then actively sought out a second hand item for two reasons, firstly because it's cheaper
but also because it'd look more worn/weathered and not like the contents have been treated with kid gloves the whole time.
upon receiving the bag i was very pleased. it had plenty of marks and scuffs that whilst made it look old and worn didnt actually affect the padding or the effectiveness of the bag itself. others might have grumbled at the non-pristine condition of their purchase but for me it was right on the money.
the one thing that didnt sit right was the lowepro embroidered logo. anyone who knows anything about cameras could guess the contents if they knew about the lowepro brand (like white headphones = ipod, lowepro bag = camera gear). so i took a stanley knife (box cutter to the US members) and cut all the thread along the middle and then roughly scraped as much of the loose thread off with the edge of the blade. the logo is still there feintly (taking the whole thing off would leave holes in the material) but its barely distinguishable as the lowepro logo and makes the bag look much more used and beaten up (like an old school bag i just couldnt throw away after all these years). i did think about covering it with a sticker etc but that would draw attention to the bag and may also look like i'm trying to hide what the bag is.
i think now i'll feel much less concious about carrying a bag around when not shooting as it looks like i could just be carrying my lunch or some books rather than hi-tech, expensive photography equipment. it's also not so touristy as its well used rather than "i bought this last month so i could carry stuff on holiday".
it may sound crazy and paranoid me talking about this and those who just shoot studio/location/wildlife stuff probably never have to even think about such things but i think if you live in an urban centre where there is plenty of crime that such measures may be the difference between a mugger choosing you over the guy with the bum-belt (fanny pack to the americans) who looks like he just arrived in town.
so with that said does anyone who lives in a place where its unwise to go showing off your kit when it's not in use do anything to throw wrong'uns off the scent?


. but still worth a fortune to me 
