O-kay super lame diagram time 
The circle = the entire image at the focal point behind the lens.
The large rectangle = the 35mm film plane.
The small rectangle = the 10D CCD.
All the area in blue is light that a Canon "flower petal" lens hood SHOULD block for the best image. Any light that enters the lens here is not part of the rectangular image and there fore can do no good, but theoretically stands to cause harm to your image. Flare is the obvious issue,. but even without flare,. the 3xcess light can cause a hazyness in varying degrees. The idea is keep any light that is not part of your image from bouncing around in there, and casuing a degredation of the image quality.
So,. to have a hood that is equally effective as the stock hood on a 35mm,. the hood on a 1.6X crop CMOS then needs to do the same job, but now it needs to block all the light hitting the front in both the blue AND the red areas....
So,. this is not to say that you HAVE to do this.
But it does illustrate that the lens hood does not do it's job as well when a smaller film plane is used than the 35mm plane that the Canon lenses and hoods were designed for.
Any light striking the front element that is not part of the intended image,. is can be detrimental.
This why lens manufactureres have taken the time to engineer these hoods with there "perfect" "Tulip" shaped petals.