I've seen the Canon Demo on the dust cleaning sensor technology.
First off, they use big technical words, on a non-technically oriented camera (compared to the 5D 1D). This is either a huge marketing mistake, or they do not wish peasants to understand the stuff they are pulling off.
I am a mechanical engineer by training, but I am not up to date with the latest electronics. However, I do feel comfortable saying that 400D users have a 50-50 chance of success with this technology.
Let me paint you this picture, a for instance. The Sensor assembly tends to collect dust, as any other electronic piece of material that is charged. There is a clear coat, that was designed to create a vibration frequency, in order to remove any spots of dust from the sensor. Ok, so far so good. Now, once out of the sensor cover plate, where does this dust spec go?... mmmhhh. Probably somewhere within the camera assembly. What keeps this removed piece of dust from finding its way back to the sensor? Nothing.
As much as the sensor kicks the dust out, that dust is building up and more prone to return.
The argument may be made, that perhaps with a regular blower brush the effect is the same, the dust is removed from the sensor, but the dust remains inside the camera.
In my case, I would rather clean the sensor surface, than the sensor clear cover, which being in close proximity with the sensor, may create issues if you try to press on it against the sensor while blowbrushing it.
That piece of material needs to be designed to vibrate about, but to never vibrate enough to touch the sensor surface (think of an S shaped movement of a plastic xray being shaken in front of your sensor). So if I go brush it, and I press to hard, I run the risk of slightly warping or inflicting some damage on that sensor dust cover. And I assume that is just the same as breaking or damaging the sensor, as it cannot be home repaired, or fixed with $20 dollars.
Anyhow, there is more to this system than meets the eye. It's like IS on the Sensor assembly. That is nice too. But wouldn't more charge attract even more dust? How do you keep the dust from forming between the plates?.. Lenses can be sealed, but sooner or later, the sensor must be exposed directly to the sourcelight.
Sorry about my ramblings, I hope my thoughts make some sense.
Cheers.
PS: Data increase on 400D? If it is caused by firmware or embedded software, it should not affect that much. How much difference are we talking about?...