Exactly. More than that - "general" generalizations work pretty bad. Take the specific focal length or a range of them and then see what lenses are out there. For example - there are Canon 24-70mm f2.8L, Sigma 24-70 f2.8, Tamron 28-75 f2.8 and Tokina 28-80 f2.8 - all covering the same range more or less. The best zoom (regardless of price) is probably Canon, but if you take the price into your equation - suddently these 3rd party zoom start to look much better. I can only add that I use the Tamron 28-75 f2.8 almost 4 years and I'm extremely happy with this lens.
The same approach goes for all other kind of lenses.




