Cheap filters are fine if you understand their limits, I use a real cheap polariser & may get a better one when I can get enough cash together, 72mm on my sigma lens are not cheap, I dont get any problems though.
So long as you dont go pointing the lens where sun can cause glare its fine, ive had a few situations where im pointing with the sun almost in the corner of the image, but my lens hood takes care of most flare problems.
The best would be expensive filter + hood, then you wouldnt get any problems, if you still get some lens flare, then even without the better filter it would have been a problem, after lots of tests I found under the worst flare conditions filter or no filter, it wasnt any good, a coating on the lens can only do so much, the Hoya Pro1 filters £ for £ are more expensive than any L lens, imagine having 12 elements made up of hoya Pro1 priced glass, it would be a damn expensive lens!! lol..
At the end of the day, you get what you pay for, try a cheapy, but if your doing shots that are critical then dont risk it, get a decent one, at least you would have done all you can then to get the best out of your kit.
Nick 