I'm an Architect by day and a photography enthusiast by night (& weekend)
My firm uses a local pro to shoot our buildings (Interior & Exterior) at the end of our jobs.
We use these images for marketing, Competition Boards, future RFP's, etc...
Well the last 3 building we've had shot the firm has been really unhappy w/ the results. They have had a washed-out, over exposed look to them. Also, the photographer has been missing what they feel are key elements of the building.
Soooo, It's well known around the firm that I do photography as a hobby. I have some of my images framed and hanging in my office and occasionally get into discussion around the office about the subject.
After this last batch of photographs, I was approached by one of the partners to see if I was willing to "reshoot" the building and I was offered a fee.
I agreed to reshoot the building for free this time, but should they like the work, they would have to treat it as if it was an outside service and pay accordingly.
So I went and got information on the Pro and a copy of his price breakdown. (Gasp... I can't believe how much we pay this guy just for the shoot. Then a 20x30 scan for example was $160 for 1 image). I found out this photographer is older and shoots film only. (Not that there is anything wrong w/ either of those things but he's adding extras steps, and money by having to process in the dark room, scan the images, to which we then further tweak digitally if needed.)
Some demographics of our area; City is Wilmington, DE![]()
So this made a light go off... Why not. It could very well be a way to subsidize this hobby. I have a unique insight into the subject matter from a photography perspective.
As it stands now, I'm already the "Go-to Guy" in the firm for doing renderings, board designs, marketing graphics, etc... I'm 1 of 2 Architects in the office that is proficient at Photoshop as well as various modeling software.
Now the research begins... What equipment do I need.
A quick fix, I just ordered a EF-S 10-22mm. Although not technically an L lens, it does have L glass, just not the same build.
So what other lens(es) would you suggest? I shoot a 1.6 Crop now, but will definitely be upgrading to a 5D in about a year (Maybe sooner if this pans out)
I'm looking at the EF14mm f/2.8L & EF 24mm f/1.4L & MAYBE TS-E 24mm f/3.5L
What's the history on these prime focal lengths?
I'm sure there is a reason that they chose 14mm & 24mm as a "standard", that they didn't just arbitrary pick the focal length.
I'm not really sure I would need the TS. Although there are "High Rises" (14 stories being about as tall as they build here), Most the local firm build between 2-4 stories in various building types and many of the required shots would be interior as interior renovations and adaptive re-use are large markets here. (My firm does primarily education and religious. Our website can be found in my Sig.)
But If I do this, I would also market my services to the other local firms as well. (Which would be easy as it a small, tight niche design community)
Any other insight would also be appreciated.





