18% (some will argue 12%) grey is what your camera is trying expose for. So there is more to this than just WB. When shooting in a gym, I take my grey card out to the gym floor and snap a pic of it at head level.
This does two things, first it gives me my exposure settings that I will use for the game, and second, it gives me a custom WB shot.
If I were to do the same with a white card, all of my shots would be underexposed.


