Hmm..tough question. I wouldn't know, without you telling me the answer to my first two questions. The third one is a bit subjective, as it all depends on how much time, conditions, what equipment you use, etc. etc.
Maybe someone more experienced with sales of portraits that are framed, and large prints will chime in.
Thought, 300 doesn't sound too unreasonable...but again, I am not sure what comparable compensation would be....for a group shot like that.
I almost have the same predicament. I took pictures of a piece of apple pie. I took them for fun, and cause my brother asked me to. He then took the pictures to work (he works for a food distribution company that makes labels for private companies). The person that he gave the pictures to liked the shots a lot. John, let's say his name is, asked my brother what I would like for compensation/royalties/etc.
To me, they didn't request anything from me. So, I told 'John' that as long as the shot was used internal to the company, I would not charge them anything, as they didn't ask for anything. However, the moment that the shot goes outside of their internal network, I will charge them a 'fee' per time that it is used. Now, I could be 'screwed' here, as in, how would I know if they are using the shot outside of their 'internal' company. I have no idea...so, maybe I should have just charged them a fee...but would that be warranted, as they asked for nothing from me. I dunno, guess we shall see how it progresses from here.