Ok... so I gave my personal opinion on Sigma, but not my observation on what is really used. Honestly, a pro who is earning his/her mortgage with their photography usually will not use 3rd party stuff unless there is a compelling reason to. The cost differential between Sigma and Canon (usually in the order of hundreds - not that much in businses terms) is not worth the risk of adding 3rd party products into the mix if it is not needed. You need to KNOW the stuff is going to work well together, and you need to KNOW that if it doesn't work, you only have one throat to choke to get it to work together. Absolutely nothing wrong with Sigma, Tamron, Tokina, or any other lens company as they all produce fine products. But when it is your livelihood on the line, you need to know you can send your kit into CPS and have them make it work and turn it around in a heart beat. It is all about risk mitigation, not sharpness, clarity, focus speed, yada yada yada. All those things are extremely nice and good, but as most images end up in daily or weekly publications, image quality is not a fine art here. The hobbiest can worry about resolving power of x lens on y body. A pro buys as much as he/she needs and not a cent more. Unfortunately for the 3rd party people out there, that means if paper x or rag y can standardize on a brand, it gives them more clout when things go wrong. At least that is my view from where I am at. Again, nothing wrong with Sigma, they make one of my most used lenses, but that is because Canon doesn't have anything in it's class right now. If they did, I would be using the Canon version. Cheers.