cdesperado wrote in post #2550648
He probably was linking the rebate offerings to a decrease in sales... which is somewhat logical.
Lower sales (or a "leveling out" of sales) means you offer rebates, which in turn will then drive the sales back up.
The kicker is, the rebate extension that just happened. My guess is, someone somewhere had a sales number that they expected to meet, but didn't because some people (not the average consumer or prosumer) saw beyond the immediate rebate and were willing to gamble that the rebate was being offered because a new body was coming.
Waiting to see what will happen with the 1 series and 5 series is making me CRAZY !
I work for an consumer communications hardware company and the only time we ever do rebates is to BOOST sales. If something is selling really well, we don't offer rebates because they are so costly. In case it's not obvious, the fulfilliment of an $XXX dollar rebate costs a magnitude higher than the face value. In addition, the % of people who send them in is astoundingly low, but with high values like the "Double Rebate" on the 5D, the fulfillment rate goes up a lot.
This is purely anecdotal, so take it for what it's worth. I was at CES just a couple of weeks ago and asked one of the Product Managers if and when they were going to replace the 5D. He first gave me is cheeky, "If I tell you, I will have to kill you...and if I knew, I wouldn't tell you". After a little more poking, he told me that he didn't feel that Canon has any reason to replace the 5D because there is simply no competition with a FF sensor from Nikon, etc.
Personally, I think Canon is due to replace the 5D. I haven't used a 5D, but I am sure it takes fabulous pictures, but it's just a bit long in the tooth for something that is arguably in the consumer electronics segment. I'm not a pro photographer, but I love toys and am lucky enough to be able to afford a 5D. However, I am sure that like many other that fall into the "addressable market" of the 5D, we want the latest and greatest. Early adopters are probably the same group of people that make up a chunk of the 5D target consumers and early adopters hate dated equipment. In the consumer electronics world, the 5D is ancient. Sure, in the pro world, the 5D is still in the middle of its product life cycle, but when you have P&S camera with more features and 10MP sensors (whehter good or not), it's going to make people like me who are not great photographers, but like the newest equipment, sit and wait. I'm sure Canon execs understand how CE product life cycles work and as great as the 5D is, I'm sure the percentage of professionals who buy the 5D is lower than the number of hobbyists, early adopters, gadget freaks and people with lots of $$$ who just buy toys.
Oh...here's one more anecdote: While at the Canon booth at CES, there were a group of porn stars (the Adult Convention coincides with CES every year) that were also looking at the 5D, 1D, etc. I couldn't help but stare and eavesdrop. Of the 5 or 6 people in the entourage, 2 of them had 5Ds with them and all of them were asking about when the FF bodies were going to be replaced. They weren't asking about features or anything; they were just looking to buy new gear for the sake of buying new gear.