roli_bark wrote in post #2806640
Is it that 'Evaluative' gives preference to the illuminated subject, while 'Average' gives more emphasys to the shadows in the background ?
Yes, that's basically it. Evaluative flash metering attempts to identify the subject and to expose the subject at midtone (plus or minus FEC), while Average flash metering attempts to bring the entire scene up to midtone (plus or minus FEC).
Average flash metering gives results similar to simpler flash metering systems: TTL, thyristor autoflash, and point-and-shoot. Scenes are brightly lit, and when shooting in dim light the subject is overexposed and the background is illuminated. In dim light with no reasonably close background, the flash pours out enough light that the subject glows in the dark. This results in serious blowout.
Evaluative flash metering—when the subject has been properly identified by the camera and when FEC has been properly set by the photographer—gives a correctly exposed subject. In dim light, the background will be much darker than with Average.
Many (most?) photographers are so accustomed to the overcooked look from simpler flash systems that they consider Evaluative metering to give "underexposed" pictures in dim light. I'm reminded of this story
:
ESS was a speaker company back when I was a kid that allegedly embarked on a grand scientific survey to determine what kind of sound most people really liked. ESS researchers devised preference tests and queried large numbers of test subjects; the project was trumpeted in a series of ads. But as it advanced, things got awfully quiet, and finally the project was abandoned. The problem, it turned out, was that the sound all those Everyman test subjects were remorselessly vectoring in on was the sound of a cheap car stereo, which is what the greatest number of said Everymen were the most familiar with already.
Also, in a properly exposed non-fill flash photo the subject will be the brightest object in the scene. Everything else will be darker. This means that the histogram is almost entirely to the left of center, with a huge spike at the left end for all of the black. This is normal, this is desirable, this is not underexposure.