Very interesting - I finally talked myself into getting a real macro lens - the Canon 100 f/2.8 USM. Couldn't wait to compare the results to my 24/105 which I'd been using for flower closeups.
Set up the tripod close to some small flowers with the 100mm Macro and shot - the two flowers pretty well filled up the frame.
Then leaving the tripod where it was, I put on the 24/105 and shot (the flowers didn't move either - they are on a flowering shrub in the park).
Oh yes, the macro was sharper - that was expected. What wasn't expected is that the flowers shot on the macro filled much more of the frame. Comparing them on the monitor, the diameter of the flowers shot by the macro are about 62 percent larger than the same flowers shot on the 24/105.
The 24/105 was zoomed right to 105 mm. If these numbers are accurate, should not the flowers on the 24/105 be larger than those on the macro images?
Apparently I not only gained IQ, I gained focal length.

