most camera stores are higher priced than the online guys, that is why there aren't many around.. its a shame...for them, but great for the consumer...just like the whole Walmart Vs. ma and Pa's hardware, deli, coffee shop! Its a $$ driven world out there, and as hard as it is to make, would you wanna spend more for something you can get for almost half price elsewhere? Its kinda sad that you cant just go to the store and get a new lens but, unless you have the extra scratch, your better off buying it on line!