Radtech1 wrote in post #3194032
The reality is this: you can print as big as you want.
You can print as big as you want, yes, but if you go big you may not be satisfied with the sharpness and detail in the results.
I've printed up to 11x14 from my 300D, i.e. the same resolution as the 10D, and even at 8x10 I'm not entirely satisfied with the sharpness and detail of the images -- but I also shoot MF and LF and my expectations of the detail in an 8x10 print are quite a bit different than they would be if I did not routinely use these formats.
Also, billboards are viewed from great distances. Poster size prints are viewed up close. At every gallery exhibition I've attended, people look at 30x40, 24x30, etc prints from within a 1 foot viewing distance. At one Ansel Adams exhibit I saw, people were looking at this 3-panel ~8x10 foot screen from less than a foot away. So printing a billboard is actually easier than printing a poster, because you can get away with it.