I was reading a little today about Gary Fong and his getting Rich DVD. I spent about 90 mins reading all I could about GF on POTN but could not find the answers I was looking for.
From what I read elsewhere and on here, the basic idea is charge a nominal price for shooting the wedding and then charge a lot for photos and albums. Dont release the negs (digi files) until after all orders are in !
I shoot quite a few weddings a year and generally get about £1000.00 ($1800) per wedding and then pickup a few extra ££/$$ (about 200-300) in print orders. I do offer lower priced packages but generally most people go for this price point.
I am wondering if I went Al a Cart and charged £300-£400 to attend and shoot, and only offer web sized proofs etc if I could make more money.
Could you let me have your thoughts on this ? is it better to go for a package and know how much your going to get, or do you find that going ALC you make more $$$/£££ per wedding ?