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FORUMS Photo Sharing & Visual Enjoyment Weddings & Other Family Events 
Thread started 28 May 2007 (Monday) 05:56
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Package or al a cart - how do you price and why

 
dpurslow
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Location: Haverfordwest - West Wales UK
     
May 28, 2007 05:56 |  #1

I was reading a little today about Gary Fong and his getting Rich DVD. I spent about 90 mins reading all I could about GF on POTN but could not find the answers I was looking for.

From what I read elsewhere and on here, the basic idea is charge a nominal price for shooting the wedding and then charge a lot for photos and albums. Dont release the negs (digi files) until after all orders are in !

I shoot quite a few weddings a year and generally get about £1000.00 ($1800) per wedding and then pickup a few extra ££/$$ (about 200-300) in print orders. I do offer lower priced packages but generally most people go for this price point.

I am wondering if I went Al a Cart and charged £300-£400 to attend and shoot, and only offer web sized proofs etc if I could make more money.

Could you let me have your thoughts on this ? is it better to go for a package and know how much your going to get, or do you find that going ALC you make more $$$/£££ per wedding ?

Thanks.


Regards,
David Purslow
07799 666808
/EMAIL] (external link)Birmingham Wedding Photographer (external link)

  
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jj1987
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May 28, 2007 06:29 |  #2

We offer packages that start around $3200, and have online ordering for family/friends that usually adds about $500-$1000 to the total package of a wedding. If it's an older couple with friends averaging around 30ish, we've seen over $1000 in prints, if it's a couple in college, less than $200 in reprints has happened before as well, because the guests bring point and shoots and aren't in a position to pay for quality.

In my opinion, not offering a base package could really hurt your profit, as people put off ordering each month until they forget about it. We've found that after 3 months, no one buys reprints.




  
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Grace
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May 28, 2007 07:08 |  #3

My thoughts are to have as much in the packages as I can, I haven't had a lot of print sells from weddings. They buy a few pics here and there, a few are enlarged and thats about it aside from the album. I felt by offering more as my prices went it up it just seemed smarter.


- Grace -

  
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Toogy
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May 28, 2007 07:21 |  #4

I try and offer as little as possible for a reasonable rate to just shoot the wedding. I just provide hourly coverage options, they all include full res files on CD-Rom. I sell any albums or other things after the fact. I probably should start providing albums in some sort of a package though, make more money up front that way. But it sort of works for me right now considering I have a full time job on top of this, so I'm busy enough as it is.


Toogood Studios (external link)
Good Light and Shoot to the Right....

  
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liza
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May 28, 2007 10:23 |  #5
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I price my packages competitively with other area photographers. The packages themselves consist of a specific number of hours, and engagement session, a DVD slide show, and print credit. The higher end packages include a flush mount album. I give the customer the option of a larger album OR a smaller album plus print credit. Digital negs are available at an additional cost if the customer orders an album package. I'm considering raising my prices so I can offer a Shared Ink leather album with the low end package.



Elizabeth
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Wedding ­ Shooter
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May 28, 2007 11:21 |  #6

A bit long winded to read it all - but these are my packages (key to strong post wedding sales is to pre-design a strong album with more pages in it than they bought in their package).

3 Hour Package - $1490 (actual value = $1750)
• 3 hours (i.e. Bride preparing, ceremony and some after shots of bridal party, family & friends).
• Attractive proof album with proof sheets of all photos (small size) taken on the day.
• DVD slideshow of all photos taken on the day (non-printable).
• $250 off your prints/album order included in price.
• Photoshop work to all final prints.
• 1 Photographer.

4 Hour Package - $1790 (actual value = $2430)
• 4 hours (i.e. Bride preparing, ceremony and extended formals at a different location).
• Attractive proof album with proof sheets of all photos (small size) taken on the day.
• 2 x DVD slideshow of all photos taken on the day (non-printable).
• $300 off your prints/album order included in price.
• Photoshop work to all final prints.
• 2nd Photographer for two hours

Basic Whole Day Package - $2290 (actual value = $3990)
• Whole day (maximum 8 hours - additional hours can be negotiated).
• Attractive proof album with proof sheets of all photos (small size) taken on the day.
• 4 x DVD slideshow of all photos taken on the day (non-printable).
• Photoshop work to all final prints.
• 2nd Photographer for four hours.

Whole Day Package with Album - $2990 (actual value = $4980)
• Everything in the Basic Whole Day Package plus:
- A $990 album - includes everything in the Art Album Package + upgrade to a wood cover.
(see on following page) or $600 worth of prints.

Deluxe Whole Day Package - $4290 (actual value = $6540)
• Everything in the Basic Whole Day Package plus:
- $2050 album included in package - includes everything in the Large Pro Bound Album Package
(see following page) plus an upgrade to a wood or metal cover and an extra ten pages.
- $690 leather bound upgraded proof album (like a Coffee Table Book) with all your photos
from the day at a much larger size or $500 worth of prints.


Chris

  
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Ronald ­ S. ­ Jr.
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May 28, 2007 11:49 |  #7

You can check my packages here:

www.starstudios.org/We​ddingpackages.html (external link)

Why do I charge that price? Well...I sat down a bunch of girls I know and asked "what would YOU want?"

That's what they came up with.


Mac users swear by their computers. PC users swear at theirs.

  
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*Mike*
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May 28, 2007 17:37 |  #8

After much frustration we discovered that packages CAN benefit the photog AND the client. The normal thinking with print packages is to offer a better deal if you purchase a print bundle rather than al la carte. That usually benefits the client. The main thing that benefits us is this - Offer things in packages that they really want, that they can't get elsewhere. The thing that 'sells you' - that's what upsells the client from one package to another. For us, its our bridals. Its an interesting phenomenon.


Belle's Photography (external link)* Belle's Blog (external link) * Belle's MySpace (external link)



  
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Package or al a cart - how do you price and why
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