Hi Rich and Steve,
Let me say this about Custom Profiles first. For everyone that thinks they need this and it's the be-all answer to better exposures, it's not. What I mean is this. You still have to understand light and exposure and be able to make sense of all the numbers that a meter like the Sekonic throws in front of you. This meter is NOT going to help you make better images if you were unable to do so in the first place.
There are minute differences between cameras, sensors and meters. From what I've seen there can be variations of up to about 1 stop (that is extreme, it seems more common to have variation of + or - 2/3 stop) and it's just not acceptable to be that far off in my opinion. In RAW it might not be terrible and you could probably recover shadows or highlights lost but you have to remember that the big deal over custom profiles is directed towards those that shoot JPG and at higher ISO. I know the RAW vs. JPG issue is much debated so let's not do it here, but many pro's and amateurs alike choose to shoot JPG. With JPG you have much less latitude in terms of exposure and I love the expression that Will Crockett uses with respect to a JPG that is 2/3 overexposed.. "Pixel Fatality". It's a great term.
Having said that, here's the deal on custom profiles. If you're shooting JPG and the workflow has to be spot on exposures that need little to no post and right to print then you are going to benefit the most from using custom profiles. For everyone else, the most useful thing about the custom profile is that is shows you where you do and don't have room to push your exposure and where you're going to to get into clipping. So rather than 'rounding up' and perhaps overexposing or going into clipping it will give you the safer number and keep you within safe limits. The profile shows the dynamic range of your camera's sensor at different ISO's. That is extremely useful. An example of that is how I, like many people would shoot at ISO 100 because it supposedly has the least amount of noise and greatest dynamic range. Well, not on my 30D so I no longer shoot at ISO 100. I confirmed what I had read in an article somewhere on this subject, which is that the greatest dynamic range with the least noise, based on keeping you out of clipping is at ISO 125 or ISO 160 and not the native ISO 100 and ISO 200 that most would use.
What does this mean? It means that at ISO 100 I have a dynamic range of 4.2 stops and at ISO 125 I have a 5 stop dynamic range. It means that at ISO 100 I'll go into clipping if I'm off by -.8 stop or (get this) +.5 stop. So if I'm overexposed by 1/2 stop I'm already in clipping. At ISO 125 I have a .8 stop greater dynamic range and I have the latitude to be over or underexposed by 1 full stop without going into clipping. That's enough of a difference to make me want to use ISO 125 even without using a profile and I recommend making that switch for anyone using a 30D.
I would imagine that you would see the dynamic range improve if you went from 30D to 5D and again to 1Danything.
OK to put it all into perspective...honestly, if I never had the ability to do custom profiles and the feature wasn't even an option I would never know, care or miss it. As a geek I love having the information it provides and like knowing it will 'keep me safe' as it were, but my exposures were fine with the L-358. Is it cool? Absolutely. Do you really need it? No. If you have an L-758DR and are not using custom profiles are you missing out on some big amazing feaure? Nahh.
When I got the L-758DR I got it for 2 key reasons, neither of which was custom profiles. I got it for the built in Pocket Wizard transmitter module and the built in 1 degree spot metering.
If others have the meter and a 30D but don't want to buy the calibration target you can input the numbers manually from another profile or you can use someone elses profile to transfer it from your computer to the meter and it would work fine. The difference between camera models would be significant but from one 30D to another would be minute, if any.
So if you want to check out a 30D profile, here you go. It covers ISO range of 100 to 1600 for Flash/Incident. Since I can't upload a .csv or .xls file I can't actually post a complete working profile so this is just a PDF. If you want the actual profile just PM me with your email address and I'll send it to you.