Doncha just love it when people say you are obsolete?
Check out this article:
PR firm can do its own photo work with digital camera
By Bruce Freeman
Scripps Howard News Service
Tucson, Arizona | Published: 06.04.2007
Q I own a small public relations agency. I pay for outsourced services on an as-needed basis. This gets expensive. For example, when I cover events for a client, I have to pay a photographer. I would prefer to take the pictures myself and then be able to do the developing as well. Do you have any suggestions?
A I understand your apprehension with technology. You want to get it right and show your client how proficient your agency is. You basically want to continue to provide your clients with professional photography results and, at the same time, cut your costs by carrying out these photo tasks yourself.
Maurice Hamoy, president of Noromis PhotoLab, has these tips:
● Get an inexpensive digital camera. Today, $175-$200 will get you everything you need. These new cameras are completely automatic. The only photographic knowledge required of you will be to decide how you want to compose the picture.
● Don't be afraid to get up close when taking pictures. Today's digital cameras have such excellent lenses and automatic focusing that you can show details of your clients' products easily by getting as close as 12 inches from the subject. Lighting and color balance will be automatically corrected by the software.
● Purchase a large memory card; it is unlikely you will pay more than $30 for a card capable of storing hundreds of photos, ensuring that you never run out of "film" at the crucial moment.
● When you get back to your home office, it will be "push-button easy" to use the new generation of fully automatic digital photo software to effortlessly transfer all your pictures to your computer, automatically correct them so they look great, then automatically print them in whatever sizes your client needs.
It's also a good idea to find a local photography store. Speak with an employee and explain your photography phobia. They will be eager to help since developing long-term relationships with customers is in their best interest.
Visit www.noromis.com
for more information.
● Bruce Freeman is a small-business owner and an adjunct business professor at Kean University in New Jersey. Contact him at bruce@smallbusinessprof.com.
By Bruce Freeman
Scripps Howard News Service
Tucson, Arizona | Published: 06.04.2007
Q I own a small public relations agency. I pay for outsourced services on an as-needed basis. This gets expensive. For example, when I cover events for a client, I have to pay a photographer. I would prefer to take the pictures myself and then be able to do the developing as well. Do you have any suggestions?
A I understand your apprehension with technology. You want to get it right and show your client how proficient your agency is. You basically want to continue to provide your clients with professional photography results and, at the same time, cut your costs by carrying out these photo tasks yourself.
Maurice Hamoy, president of Noromis PhotoLab, has these tips:
● Get an inexpensive digital camera. Today, $175-$200 will get you everything you need. These new cameras are completely automatic. The only photographic knowledge required of you will be to decide how you want to compose the picture.
● Don't be afraid to get up close when taking pictures. Today's digital cameras have such excellent lenses and automatic focusing that you can show details of your clients' products easily by getting as close as 12 inches from the subject. Lighting and color balance will be automatically corrected by the software.
● Purchase a large memory card; it is unlikely you will pay more than $30 for a card capable of storing hundreds of photos, ensuring that you never run out of "film" at the crucial moment.
● When you get back to your home office, it will be "push-button easy" to use the new generation of fully automatic digital photo software to effortlessly transfer all your pictures to your computer, automatically correct them so they look great, then automatically print them in whatever sizes your client needs.
It's also a good idea to find a local photography store. Speak with an employee and explain your photography phobia. They will be eager to help since developing long-term relationships with customers is in their best interest.
Visit www.noromis.com
for more information.● Bruce Freeman is a small-business owner and an adjunct business professor at Kean University in New Jersey. Contact him at bruce@smallbusinessprof.com
.The original article may be seen here:
http://www.azstarnet.com/business/185721
but only for today (June 4), which is why I copied the article itself.
