There is a set of plastic tweezers sold by Canon/Nikon for use in dropping that dap and removing screen. If using metal tweezers, warp some electrical tape over ends - focusing screen is SOFT platsic and will scratch. Also - just in case the tweezers come in contact with mirror, you won't scratch it. Clean gently and re-insert. This will get rid of what is on screen, but not all of it will reside on screen alone.
I wouldn't worry about cleaning the screen - that tab is there and alternate focusing screens are sold under assumption that user can change them. Becareful, use common sense and tool that is softer than material you are working with/around.
Blowing with blower into VF from OS just moves crap around and may get dust into VF. - in short all but useless.
FYI: Shot with a pro-owned 5D yesterday. Sensor was spotless, but VF looked like a cat's litter box. MFing would have been all but impossible there was so much junk -- large specks (dirt), slivers of metal shavings, dust particles and possibly something waving back at me....
Theory is that mfg crap left inside at factory and junk in mirror box gets blown into the VF area via its unsealed underside (on 5D). Thought was over-blown hokem until I saw this guy's 5D. No effect on IQ obviously, but would get real annoying after awhile.
As an aside - his 1D2 was 2x as old yet spotless on sensor and inside VF.