>>...several nationally published photogs that only shoot jpg.<<
I'll agree that there certainly are advantages to shooting RAW, but here's some food for thought for those considering shooting jpegs.
I don't shoot for publication, but I do run a higher-end, low to mid-volume wedding & portrait studio. Don't mean to sound snooty here either, but last year we sold over $300,000.00 worth of weddings and portraits to our community, and almost none of them were shot RAW. We shoot large/fine jpeg, mostly because of workflow issues. I tested, made the comparisons and for our application, just could not justify the added labor expense for such a tiny difference in final print quality. If done right, we don't even really see a difference.
If you keep your exposure and color controls tight, the camera does a fine job processing images. We sell wallets to 24x30's (we always let the labs printer do the up-rezzing), and they're all coming out awesome--even the large wall portraits, and we sell a lot of them. Pretty amazing for starting out as a tiny little jpeg file.
The funny thing is that when I'm shooting presonal stuff (kids birthday parties, vacation photos, etc.), I shoot RAW (go figure), only because it frees me up to not have worry about exposure & white balance, and I know that I'll process the images myself in my leisure time. For me it's a "time" (or labor expense) thing--I just don't see it as a quality issue.
>>The main thing to remember is to save those untouched jpg's as tiff or psd files before you do anything to them.<<
Absolutely great advice--this makes all the difference in the world if you want great quality shooting jpegs.