Place your rich colors on the same exposure level as middle gray. Place bright, lighter colors 1/2 to one stop aboce it, and dark colors (like brick red) 1/2 stop below it. If you can spot meter off of the color of interest, then you can assign it middle gray with your exposure.
But Leo is right, in that it makes sense to produce an otherwise well exposed image, then with editing get your colors where you want.
This part I'd take to the bank, though -- don't increase saturation before you've deepened your midtones with curves. I think most people have saturation problems because they haven't applied a nice S-curve, so their tonal range is very linear -- and this means the midtone colors are brighter than they should be. If you bump saturation without fixing the midtones, all you'll get is cartoonish colors that look like a trip to Candyland on poppies.