Canon wins some European TIPA awards 2004

Best Professional Digital SLR Camera: Canon EOS 1D MkII
Breakthrough Award: Canon EOS 300D
Best Technology: Canon Data Verification Software kit

http://www.tipa.com/

I'm sure they deserve it and all, but I have to wonder how they can win a award for the MK II when it hasn't been out long enough to really put it through it's passes. It's kind of like the new cars that come out each year and they have already won a bunch of best car awards for the year.

Nothing against the awards, but I guess I take more stock in what people are saying than titles awarded by companies that, in most cases, I've never heard of. At least here in the states there are too many awards given out that don't mean anything.

Mike

Many Pros had the MkII in hand by the Superbowl..

I've had mine for just a Month exactly.. and I knew it was the best Digital I had ever used after the first time I used it.

How much time do we need ?

How much time? I don't know. The focus problems on the 10D didn't start being apparent until it had been out for a short while. And what if the first batch of MK II's that came out had better attention given to quality control than those that started coming out later?

I just think a product as complicated as the MK II should be out and in use for longer than a month or two months or even 6 months before somebody starts giveing it awards. But I also understand how awards are a very powerful marketing took for those that use them. Even if it's not needed, I guess marketing hype isn't restricted to cars and trucks.

Mike

I guess the question of whether a product must be flawless/faultless to still win an award. I would suggest that history indicates not, therefore, giving an award on the exhibited merits without an exhaustive assessment of potential flaws/faults is the norm not the exception.