oh yeah, something that will also help your flash performance is good batteries and an EXCELLENT battery charger. I've had great performance from energizer, sanyo, and maha/powerex rechargables.
EVERY WEDDING PHOTOGRAPHER SHOULD HAVE THE FOLLOWING CHARGER (or a similar Maha charger):
http://www.paulsfinest.com …rger-1xBH4-case-p-15.html
I bought from Paul above (CANADIAN! WOOT) and his service is EXCEPTIONAL.
This bad boy charger will get you the most out of your batteries, and thus, your flash. My flash performance was degrading over time. It would take longer to recharge, and I would have to replace them twice a wedding as they'd run out. I was about to go out and buy another set of 40 AA for $150, but then I bought this charger instead. It analyzes your batteries and tells you their performance. I found most of my 2500mah batteries were only holding about 1600mah!! And some of them were only putting out a voltage of 1V, sometimes 0.9V!!! This was causing unreliable triggering with my pocketwizards and driving me nuts! (The batteries in the PWs were in the worse shape)
Well, after this charger totally reconditioned them, they are all running close to their rated capacities (the energizers seem to always be about 200mah below their ratings) and at 1.44V!!! That's higher than the 1.2V they are rated for. And now they are making my flashes FLY!! woo hoo! Since reconditioning, I haven't had to swap batteries during an entire wedding yet!
So I would definitely invest in the above charger LONG before I'd put money into a battery pack. It SAVED me money by not buying new batts, and kept them out of the landfills, which made me doubly happy!