Dear OP, there once was a time when I owned several Vivitar Series 1 and Sigma lenses (in the 70's and 80's), none were a zoom. This was before the electronics lenses and cameras now use. Canon designs their lenses from start to finish, from the bottom up, from the inside out, et. Third parties, who do not have access to design info, have to 'backwards engineer' (or 'reverse engineer) lenses to work on each of the several different camera brands. If this seems to be a disadvantage, it is. There has been issues in the recent past with third party lenses having to be rechipped to work on a particular model in a camera line. Sometimes even that will not work and so the lens is unuseable with that camera. Canon can (and does) design their lenses to work correctly on both newer and older cameras of the same mount. I also have to wonder how a third party lens can be truely compatible when their zoom rings work in the reverse direction of Canon's. And, in regards to zooms, I don't like to have/use a zoom of more than 3X, maybe 4X, depending on the zoom. Prime (non-zoom) lenses out preform zooms in image quality and speed. Therefore, it stands to reason (as a general rule) that the less the zoom range raito the less the design compromise needed and the better the image quality. Even though Canon makes zoom lenses well beyond a 3x or 4x lens (like 10x), I would not care to have one of those either. Is there a case to be made for buying a third party lens (or flash, or battery grip), sure. First, there are types of lenses made by third party companies that are not made by Canon (50-500mm comes to mind). Then, also, there are certain lenses (the 24-70 comes to mind) where one dosen't care to or can't spend $1100 on the Canon offering but will/can spend a good bit less, like $350 for the third party offering. What I said in my original post, "...less chance for problems than 3rd party lenses..." is correct, and, when Canon makes a lens within your budget and other requirements, I strongly suggest you consider getting it instead of one from a third party.