We did it the "wrong" way!
We ( I have a business partner ) both have a similar background - BA Fine Arts, and strong studio portrait experience.
A uni friend of my business partner asked her to shoot their wedding when we were both working at a portrait studio together two years ago. She said sure - and then turned to me to help out. I said why not. Sounds like fun. We quoted $400 for the both of us for a few hours of shooting. Pocket money. I now cringe at the figure and the thought process!
Before the wedding, due to circumstances we both ended up quitting the portrait studio within a week of each other.
Now what? Go into business for ourselves!
So we did. Two years ago next month.
Over that time we have built up both the wedding and portrait side of our business. I have a shooting studio, am employing people, and the business is going from strength to strength. We cater for all aspects of the portrait industry - engagements, weddings, maternity, babies, kids, families, fashion-make over, corporate etc etc etc. We also on occasion take on small commercial jobs, if it is something that interests us, and we feel we can provide the client with a quality product.
We started our prices very low and have had price increases along the way. I still offer one package for $400 - only because of poorly thought out yellow pages advertising a year ago - but this package is from walking down the aisle to walking back up it, and doesn't include any products at all. When the new addition of the yellow pages is out next year, the package wont exist any longer.
Business is a learning curve. You can make mistakes along the way. After all - no one is perfect.
If you are after advice, mine would be to treat any shooting you ever do for money as a business, not a hobby with perks.
Fingers crossed I didn't just sound like a wanker!
Cheers!
Naomi