It's not entirely clear from his write-up whether he compared pixels at 100% crop. Certainly, he only showed same-area crops, which may, or may not, depending on how much running back and forth he did with his camera, correspond to equal numbers of pixels. In particular, the greater pixel densities of the 20D and 1Ds II compared to the 1D II for the same areal crop will tend to mask noise. If he'd taken 100% crops of each of the three and compared the noise, the results might have looked different. If you've got (pulling numbers out of thin air) 100 pixels in one frame, 169 in the second and 256 in the third, unless you can resolve the individual pixels in all three, your eye will average out any noise in the shots with sub-resolution pixels.