There are two universal truths at play here;
Beauty is in the eye of the beholder;
If you're happy with the images you get straight from your camera, and your customers are happy, and you're happy with what your customers are paying, then you're doing fine.
You get what you pay for;
If you spend no time making your work 'the best it can be', then you will reach a price ceiling. Customers perceive value in beautifully presented photo's.
Now you have to walk the tightrope, between over processed stylized images and ordinary images. It is possible to process an entire wedding quickly, including PP, but it takes practice. It's also possible to build a business with very little Photoshop use, we did it for years with film.
n.b. In the 'film days' the top level earners used lots of darkroom tricks to ensure they produced 'the best print they could', at not inconsiderate financial cost. This is what gave them the edge over the competition. Today we can all do the same, cheaper.