Got offered for a poster I made...

Okay so I did a shoot for two bars in Florida a few weeks ago. Well last night I got bored and decided to make a simple poster for one of the bars. It turned out a little better than I expected so I emailed a copy of it to the general manager of the bar. He forwarded a copy of it to the president of the company that owns the bars. The president loved it. He wants to use it for flyers and posters as advertisement. He wanted me to remove my name and date and just have the name of the bar and number and address. He told me to name a price. Haha, I'm clueless as to how much to ask. I don't want to highball him at risk of losing future business. But I don't want to say some super low amount just to get business and him expect that same kind of pricing in the future. You guys have any advice?

hey justin glad to hear you got such a good capture.

think to yourself for a minute, this guy owns more than 1 club, and he wants to use your photo on all of his flyers. IT SHOULD AT LEAST get $50. im guessing 100.

But more than anything, i would put it out there that you want to work with him more. See if he will sign up a paper with you doing photos for him 1 time per month since you are in alabama, and depending on how it goes, it could be extra money and a free trip to florida 1 time a month.

just a wild hair in my ass telling you to do that, but in all cases, good luck kid!

yeah he is actually a partner owner with two other guys.
they own two clubs in jacksonville i believe and a few others in other Florida cities.

[QUOTE=Ben Howard;4321623]
think to yourself for a minute, this guy owns more than 1 club, and he wants to use your photo on all of his flyers. IT SHOULD AT LEAST get $50. im guessing 100.

quote]

LOL. Based on the expected usage, (flyers AND posters AND advertising) the usage fee should be in the thousands. Fifty to one hundred dollars might cover the cost of one print.

Check here or herefor ideas.

This is a multi use image, and needs to be licensed in that way. If the client wants to use it in posters, advertising and web each one has it;s own pricing. The licensing agreements needs to be binding as to number of usages, time used and limits to outside usage. $2500-3k is normal for all three for 1-3 years and options.

Advertising rates for a 1/4 page interior run around 8-10 k per year and the other uses for posters and flyers are lower. I would offer 1500 for the magazine adverts, and 1k for posters and flyers and through in ad design for each usage. Lock in the time frame at 3 years. I shot an image for a very famous french restaurant here in San Jose 10 years ago and it still brings in about 400 per year just in licensing. It was 3500 for the first 3 years and 1500 for the second 3 and 400 each year after that. It was used in as story in San Jose magazine last year and I got a check for an additional 350. Over the years I have provided several scans of that image to the client and their advertising needs. For good contracts go to some tof the pro sites on the web.

Les

You could also consider a fee for the layout and graphic design work it sounds like you did, in addition to just the liciencing fee for the image.

Scorpio wrote in post #4323359
You could also consider a fee for the layout and graphic design work it sounds like you did, in addition to just the liciencing fee for the image.

Yea Dan I agree but I often throw in the basic design resize and color correction etc in order to get the bigger licensing fees and creative fees too.

But if the client starts to low ball or otherwise try to cut into my profit margin I take it off the table. I don't offer anything fancy PP wise just basic stuff as an ad on. The reason I give away basic resize is so I can better control image quality in the finished piece.

If the client wants something high level or very involved or above my current skill sets I send it out.

Les

You have registered your image, haven't you?
Copyright is your friend.

Rob

hastur wrote in post #4324031
You have registered your image, haven't you?
Copyright is your friend.

Rob

Doesn't seem like a problem here. The guy's doing the right thing and asking for a licensing agreement. Now, if he'd ripped off the OP's name and just started printing them willy-nilly, then we'd have a little bit of a problem...

Ben Howard wrote in post #4321623
hey justin glad to hear you got such a good capture.

think to yourself for a minute, this guy owns more than 1 club, and he wants to use your photo on all of his flyers. IT SHOULD AT LEAST get $50. im guessing 100.

WHAT?

Not even close. Depending how many copies he is making and how big the flyers and posters will be. I wouldn't touch it for under $1500 for a small run of posters. Add in the flyers and the design work, and it wouldn't be under $2500.

understand guys, im selling the digital image. are you all saying i should have them printed myself and ship them out in order to possibly make more money?

-Justin- wrote in post #4324680
understand guys, im selling the digital image. are you all saying i should have them printed myself and ship them out in order to possibly make more money?

Absolutely not.

You are licensing your image, this is what a proper image license costs. It isn't $50 or $100, it is thousands of dollars.

Yeah, its in the thousands man.

remember don't sell yourself short, and don't sell your work like its just a "picture". It's art and you have to sell it like that.

Hassan

Do your own research. Go to a bookstore and look at the books relating to the Photo Industry. Buy one of the photo related software applications like fotoquote. Don't rely on some guy on a photo forum to help you run your business. You are describing a job that I'd estimate $1500 to $3500 without looking at my references or asking specific questions about how they will use the image and for how long.

LBaldwin wrote in post #4323485
Yea Dan I agree but I often throw in the basic design resize and color correction etc in order to get the bigger licensing fees and creative fees too.

But if the client starts to low ball or otherwise try to cut into my profit margin I take it off the table. I don't offer anything fancy PP wise just basic stuff as an ad on. The reason I give away basic resize is so I can better control image quality in the finished piece.

If the client wants something high level or very involved or above my current skill sets I send it out.

Les

I'm not talking about color correction, cropping, resizing and PP like that, I agree that there's no reason to charge for that, especially for the sake of the quality of your work. I'm talking about making an image into a "poster" - fonts, sizes, colors, logos, names, addresses, etc.

He's not just providing a photo that the owner will then give to a graphic artist to use to make into a poster, an ad or a flyer. That would incur an additional cost to the owner, which in this case won't apply since he's providing the *actual* poster with all the graphic design already done. At least that's what it sounds like to me.

Of course, I'd say the advice still applies, that if he's trying to lowball you, you can offer to waive this fee and make everyone happy. Regardless, however, don't sell yourself short.