Brochure content

I'm working on putting together a brochure to bring to vendors right now. I'm aiming at a higher end audience, so I'm wanting to make something unique and memorable. Obviously my images will be a huge part of this, so I've chosen those already, I'm going for a mix of PJ and some fine art-ish portraits (I've been graced with some brilliant locations, so the pictures aren't the problem). The brochure is going to be a 5x5 tri fold card, so I will be limited by the small size, but I think this will be more memorable than the standard size brochure, or like all the competition have, post cards and rack cards.

My question is, what information should I include? So far I have:
- my contact info (duh)
- an idea of what my prices are (rates start at $xxxx and then full details on a mid-range package)


but then I'm stumped. Should I just fill the rest with images? Should I use key words like "romance" and "memories" or whatever in conjunction with the images, or should I include more information on packages, myself, that kind of stuff.

I'd also love to see any of your designs if you have them!

Thanks!

Personally, I wouldnt put your prices in printed brochures because the moment they change that brochure is out of date. Also, if someone has a two year old brochure they might think that they still have your current price structure.

My own opinion is that "romance" can be seen by readers as one of those sickly words that remind them of trashy novels. "Romantic" tends to work better in sales brochures but still isnt the best. What about stylish/classic/contem​porary?

You need to include a bit about what you offer - the type of shoots you do (studio/outside/client​s home etc) and who for (babies/children/famil​ies??) along with what you offer (prints/frames/albums?​?) and some images but bear in mind that less is more.

If you want to include details of yourself, keep it simple. Contact details, including times. If you look at photographers who target the high end, they all use the phrase "by appointment". If you have won any awards for your work then include details.

Use a classy font and have them printed high gloss.

I would also avoid prices. I just read in another thread a very good question -- do you want to be hired because you're cheap or because you're good? So let your pictures get the client. If they really like you and your pictures, you will be hired on that alone.

do you want to be hired because you're cheap or because you're good?

That depends on what makes more money. You can be the best photographer in the world, but if no one can afford you, then you will be very good at being broke as well.

John