I am stunned by the shift of the target in terms of pure age of the reviews I read about this new camera.
letsgodigital reports press releases making difficult to understand what's editorial and what's marketing: what drives the editorial? the canon marketing department?.
For letsgodigital the camera comes from Canon USA Inc. (but it's made in Japan, as far as I know.. let me see again.. yes, it says "Inc." the Inc thing is the reference of the guy or girl who wrote the press release: people at letsgodigital: see the difference? come on.. ), and again for letsgodital it's evident the shift towards the pro (whatever it means) features included and then the choice of the SD cards as a clear "bridge" between the P&S segment and the entry level (not pro anymore). I believe that whoever wrote the press releases (at Canon's) didn't know how to arrange the contradiction better. And letsgodigital reports without even blinking.
then DPReview (from the name of the site one can expect a .. review?): well the site had the camera "in the studio" (what studio? is he a photographer now? LOL) and then the same press releases rearranged: not a word about the pictures.. I mean.. They had the camera and report on the "looks" only? How old is he? 12?
this is the new "teenager" cut of the reviewers.
now either they decide to go to work for real or give up and post the press releases without the "review" in the name of the business they do (for a living).
until then I'll keep laughing reading the "dressed" press releases passing for "editorial" work. like they are "photographers" with a studio and know how to write all by themselves. They don't. Forget about the review, but at least some decency.





