I am wondering this myself for already quite a long time.
Let's recall the famous 17-55 / 24-70-105 threads if you like 
I know both 3 lenses are very sharp; comparable, if not, the same.
But I have my doubts for example the contrast and colors. Is it all about the difference between using the 24-105 on a 5d or 30d?? even compared with the 17-55? or does the 24-105 renders colors 'richer and more warm' compared with a 17-55 on for example a 30d?
I've tried to find it out myself, by looking for example at both these 3 threads:
17-55 https://photography-on-the.net/forum/showthread.php?t=234558
24-70 https://photography-on-the.net/forum/showthread.php?t=173736
24-105 https://photography-on-the.net/forum/showthread.php?t=142974
I found that the L lenses produce, in my opinion, indeed better contrast pics with more warmth and richer colors. So is that because of the 1d/5d, or just because of the lens?
thanks in advance
edit: I'm comparing the 17-55 to these 2 L-lenses, because the 17-55 is considered as one of the top ef-s lenses. Comparing the 18-55 with the 24-70 would be useless indeed 


