I hear it all the time, "Why should I hire a professional photographer to make my portrait. They're so expensive!" I also, frequently encounter people who, for one reason or another, think (or at least say they think) they can't take a beautiful photograph.
A friend of mine is one such lady. I've been "after her" for the better part of a year to allow me to photograph her portrait, even on a time for prints basis. To say she was reluctant is to put it mildly.
Finally, I had my opportunity to photograph this beautiful lady.
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Why was she under the impression she did not photograph well? In talking to her, I soon discovered she had not been provided with an opportunity to be photographed by a professional photographer (I like to flatter myself thinking I barely qualify). Her experience was limited to resulted provided by friends and family and by the large chain stores that provide a portrait studio experience.
I guess, it's true, you get what you pay for.
See more of this discussion at my blog.