I've been reading the recommendations and tips here and over on shootsmarter (can't reach strobist from here, for some reason), and had a couple questions about how shootsmarter recommends having the ambient light 1 - 1.5 stops below the flash. Then, on here I see the stuff from Curtis, Neil, and others talking about entirely different methods.
The relative ratio of ambient:flash really depends upon what YOU (or your client) finds tasteful!
In some cases, you want main subject to be well lit, yet capture the ambient light just a bit darker in order to draw the viewer's eye to the main subject while still being able to see the environment that the main subject is in.
In other cases, you want the main subject to not be overly lit, but you are using the flash as a fill light. Like if you use flash because their back is to the sun, too much flash is too obvious when the subject is clearly standing in a shaded area and bright sunny areas are visible in the scene.

What metering mode were you in?

